Top 7 summer cocktails
Do you know the best-selling cocktail in France this summer? Many will name the mojito, that iconic cocktail known to all. Well, the answer is quite different! Here are the Top 7 cocktails / mocktails: . Bora Bora (non-alcoholic). Sex on the beach. Pina colada. Mojito. Mai tai. Red light (alcohol-free). Virgin pina colada (non-alcoholic) This summer, the world of mocktails has conquered many a palate. Current trends reveal a veritable revolution in the way we approach non-alcoholic cocktails. Young people, and especially teenagers, are indulging in the adult experience, sipping drinks in shimmering colors and varied flavors. Mums-to-be also have the opportunity to spice up their drinks, while those who prefer to abstain from alcohol can revel in a vast selection of available recipes. One of this season's highlights was the reorganization of the ranking of customers' favorite cocktails, with the Mojito, once top of the list, relegated to fourth place. This evolution can be explained by our customers' constant desire to explore an ever-widening palette of flavors, in perpetual search of new taste experiences. One season ends, another begins. As the high season draws to a close, professionals will have to get organized for 2024, with the arrival of the following trade shows: - HOPA Biarritz, September 20 and 21, 2023 in Biarritz- Salon Atlantica, October 10 to 12, 2023 in Niort- Serbotel, October 22 to 25, 2023 in Nantes- Salon SETT, November 7 to 9, 2023 in Montpellier- EXPHOTEL, November 19 to 21, 2023 Join us on our stands to talk cocktails, mocktails and of course all this over a tasting. 🍹🍹
Time Shaker guest of honor at Halles 610
Time Shaker was invited to Jacou's Halles 610 to set up an ephemeral cocktail bar on the terrace of the Halles during the monthly kitsch evening, a veritable local institution! You weren't there? Take a look back at this masterful evening!
What will be the cocktails of the summer?
Fashion is an eternal restart. And for good reason: the combinations of flavors, fragrances and textures are infinite. Yet there are many fashions and trends in spirits. Gin, for example, has been on a roll in recent years. Gin bars are even opening in every corner of France. Beyond the eternal Spritz and Mojito, more original cocktails are making their mark before the start of each season, and this summer you won't want to miss the Basil smash. Basil what? Basil Smash! If you're a fan of tomato mozza, you wouldn't dream of missing out on a few basil leaves? Well, now you've got a cocktail that's the perfect complement to your favorite salad: fruit lovers, stay right there! Have you heard of Mai Tai? Maï Taïson? No! Head for the tiki culture of the '40s. Mai Tai takes its name from the Tahitian expression "mai tai-roa aé", which means "the best in the world"! In a tumbler glass, place your best crushed ice up to halfway up the glass, then pour: if you're tired of crushing lime at the bottom of a glass, place these two marvels on your menu and you'll treat your customers at the same time!
Result of the contest for the prettiest photo....
Over the past few weeks, Time-Shaker has organized a competition to find the prettiest cocktail photo(s) featuring our machine. We'd like to thank all the participants for playing the game and showing their imagination. A simple contest to organize, but so complicated when it came to choosing the overall winner. In our hearts, you're all the winners of this contest, but as it's important to respect the rules, we've still determined the overall winner for the 2023 edition. Congratulations to the CAMPING DU DOMAINE DE MASSEREAU run by Gilles RIGOLE. Congratulations to one of the bartenders, Anthony, who did a superb job. We're preparing a little surprise to congratulate you. 🍹
Cocktails are not in crisis
Since the health crisis, the French have been drinking less alcohol. But one product stands out from the crowd: the cocktail. A veritable star of bars and restaurants, in just a few years it has become a veritable subject of creativity and, above all, profitability. "Hello, can I have a half? It's a phrase that café waiters hear less and less, and for good reason: customers are increasingly consulting the menu of establishments to unearth the nugget, the star, the work that will be perfectly Instagrammable: the cocktail! 83% of French people drink cocktails regularly. This figure is constantly rising, as are the number of specialist establishments springing up in cities all over the world. The mocktail, forgotten star A cocktail is also a non-alcoholic cocktail, for 50% of French people. Say goodbye to Coca-Cola and Ice Tea for the kids, when Mom and Dad have a Maï Taï, the kids have a BoraBora! Cocktails, a boon for restaurateurs Sunny terrace, customers on hand, cocktail menu in hand, the owner is rubbing his hands. The reason? 80% gross margin! "It's THE most profitable product on the menu!" confides the manager of a campsite bar near Béziers. The profitability of cocktails depends largely on the cost of ingredients. It's important to manage the cost of these ingredients to guarantee the profitability of cocktails and minimize losses by keeping your ratios under control. This same owner also confided to us that he lost the equivalent of 30 bottles last season due to the "heavy hand" of the bartender... The trend is clear. Cocktails are on a roll, and the next few years look promising for a market that continues to innovate in the face of ever-increasing demand.
Avoiding waste: The importance of precise cocktail dosage in bars
Preparing cocktails is an art that requires technical skill and a thorough knowledge of recipes and appropriate dosages. Yet in many bars, inaccurate cocktail dosing can lead to significant financial losses. In this article, we'll explore the importance of accurate cocktail dosing in bars, and the consequences of dosing errors on a bar's bottom line. One of the main reasons why precise cocktail dosage is crucial is the cost of ingredients. Spirits, liqueurs and other ingredients used in cocktails can represent a significant investment for bars, and dosing errors can lead to direct financial losses. For example, if a bartender doses strong spirits too generously into a cocktail, this can result in a higher cost price for the drink, reducing the profit margin. Conversely, if dosages are too low, the quality and taste of the cocktail may be compromised, leading to customer dissatisfaction and lower demand.Dosage errors can also impact bar profitability by increasing wastage. If dosages are incorrectly calibrated, this can lead to the production of cocktails that fail to meet quality standards and have to be thrown away. Wasted ingredients can quickly add up and increase a bar's operating costs, reducing profit margins. What's more, incorrect dosages can also lead to inventory management problems, with unexpected variations in inventory levels, which can complicate the management of costs and profitability. In addition to direct financial losses, dispensing errors can also have an impact on a bar's reputation. Cocktails are often considered a key part of the customer experience in bars, and incorrectly dosed cocktails can result in inferior drinks that fail to meet customer expectations. This can lead to customer dissatisfaction, negative feedback and even loss of business, which can impact on the bar's reputation and longevity in the long term.To avoid the financial losses and reputational issues associated with inaccurate cocktail dosing, it's essential for bars to implement accurate dosing protocols and train their bar staff to adhere to these protocols. This can include the use of a cocktail machine to ensure accurate and consistent dosages. It's also important to regularly train bar staff on appropriate recipes and dosages, as well as on the importance of rigorous inventory management and waste prevention.In conclusion, precise cocktail dosing is a key element of effective bar management.
Which ice cube for my cocktail?
When it comes to preparing a delicious cocktail, choosing the right ice cube is essential to achieving perfection in your glass. Whether you're a mixology enthusiast or simply someone who likes to sip a refreshing drink, here are a few considerations to help you decide which ice cube best suits your cocktail. First of all, ice cube size is important. Larger ice cubes generally melt more slowly, meaning your drink will stay cold longer without diluting quickly. This can be particularly useful for cocktails you want to enjoy slowly, such as an vieux-fashioned or a Negroni. Use medium to large ice cubes for these drinks and enjoy the fact that they keep your cocktail cool without altering the taste. On the other hand, if you're making a shorter cocktail, such as a Martini or Cosmopolitan, smaller ice cubes are preferable. These ice cubes melt more quickly, allowing you to chill your drink quickly without diluting it significantly.